Top 8 White Label WordPress Plugins for Custom Branding Needs - Crocoblock (2023)

Whether you want to make your design mark, declutter your WordPress admin panel by hiding unused menu items, or blend background aesthetics with your website's style, white-label WordPress plugins are the perfect solution.

In this article, we will review popular WordPress plugins for white labeling the backend of your website. But first, let's explain why it's a good idea to customize your WordPress admin area.


  • Why do you need White Label supplements?
  • Best White Label WordPress Plugins
    • CMS White Label (learn more)
    • Best Dashboard (Free/Premium)
    • Manage (free)
    • White Label WordPress Plugin (Free/Premium)
    • Ultimate Client Dash (besoplatno/premium)
    • brandy (free)
    • Admin Menu Editor (Free/Premium)
  • Frequent questions
  • in summary

Why do you need White Label supplements?

The main reason to use white-label plugins is to rebuild the WordPress back-end admin area. WordPress agencies and web developers can perform some important tasks by customizing admin menus, login screens, and more.

First, with the help of white-label plugins, developers can offerimproved user experienceto his clients. The reconstruction of the back-office menu gives the impression of exclusivity and elegance of the service and gives users the feeling of a unique and classy product. At the same time, a custom admin area can reflect your site's brand identity with the same images, colors, and design language, creating a consistent user experience.

Second, white label plugins allow agencies and independent developers to create their ownbrenda identity. By removing the visual attributes associated with other brands, including WordPress and various plugins, and adding your branding elements (logo,typography, color scheme), website builders create a consistent website background that reflects your brand identity and helps increase customer loyalty towards website owners.

Another great reason to remodel the administrative area is the opportunityadapt to different purposes. Not all users require access to all menu options, and displaying non-essential menu items can be overwhelming and confusing for non-technical site owners or administrators. White-label WordPress plugins can simplify the interface and display only menu options that are appropriate for certain user roles or for everyone except the site builder.

Also, white-label plugins provide the advantage of making these changes without the need for coding knowledge. At first, you can have simple goals like removing the WordPress logo or creating a custom login page. However, once you become familiar with the capabilities of white label plugins, you will discover many additional possibilities to enhance your websites.

Best White Label WordPress Plugins

The following list contains eight free and free white-label WordPress plugins with the most comprehensive features and the best user reviews.

White Label CMS(Free)

πŸ†Best for agencies looking for a free and easy WordPress dashboard customization solution.

Top 8 White Label WordPress Plugins for Custom Branding Needs - Crocoblock (1)

The White Label CMS plugin is one of the most popular WordPress dashboard customization solutions, with over 200,000 downloads from It groups the customization options into five sections, each dedicated to a different part of the backend admin panel: Brand, Login, Settings, Menu, and Dashboard.

This plugin focuses on controlling the functionality of the dashboard, not its style. However, it still allows you to create unique and elegant login pages.

Main features:

  • allows the display of different sections and subsections of the menu for different user roles;
  • provides a live preview to create login pages;
  • You have options to create two welcome boards for different user roles.

Price list: free.


  • excellent free solution to easily customize the dashboard;
  • simple login page builder with live preview;
  • free.


  • no live view to customize admin panel;
  • no ability to add new menu items or rearrange existing ones;
  • very few stylistic tweaks.

The best board(Free/Premium)

πŸ†Best for creating branded dashboards with custom widgets.

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Ultimate Dashboard – Custom WordPress Dashboard has garnered overwhelmingly positive user reviews with a 4.7-star rating on This white-label plugin uses an intuitive interface and rich feature set to easily customize and tag your dashboards. It not only allows users to hide menu items, but also allows them to create and add custom widgets and icons, and even upload ready-to-use panel layouts.

Main features:

  • add new items to the menu and admin bar;
  • custom color scheme;
  • user role access management;
  • set up a login page.

Price list: There is a free version and a pro version costs $58 per year.


  • comprehensive dashboard customization, even allowing you to create custom post types specifically for the dashboard;
  • Developer friendly features to add custom features.


  • Some basic white label features like hiding third party plugins are only available in the pro version.

Custom Dashboard and Login Page - AGCA(Free/Premium)

πŸ†Best for customizing the appearance of the admin panel.

Top 8 White Label WordPress Plugins for Custom Branding Needs - Crocoblock (3)

Absolutely Glamorous Custom Admin (or AG Custom Admin) is primarily focused on customizing the appearance of your WordPress admin interface, allowing you to modify the login screen, admin menu, and admin bar. You can customize the admin pages with custom content, images, colors, and text, and if you have a paid version of the plugin, you can use one of several ready-made dashboard themes.

Main features:

  • many color options for menu items, icons, widgets, backgrounds, etc.;
  • the ability to add your own content to the administrative panel;
  • extensive icon library;
  • support for custom CSS and JS;
  • customize login page.

Price list– The free plugin has many customization options. Paid plans start at $49 per year.


  • the ability to customize every little detail of the admin panel to your branding style.


  • various user role management features.

to administer(Free)

πŸ†Best for managing WordPress blogs and multi-author websites.

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Adminimize is a very popular WordPress plugin, downloaded over 200,000 times from, with a 4.7 star user rating.

It allows website administrators to customize the WordPress admin panel by selectively showing or hiding menu items, metaboxes, and widgets for selected groups of users. You can also control writing options for each user group by adding or removing features from the post editor.

Main features:

  • intuitive interface;
  • Extensive management options.

Price list: free.


  • great for simplifying the dashboard interface for non-technical users;
  • free.


  • the level of support provided by the plugin developer is limited and may not be sufficient for users with special customization needs.

WordPress White Label Dodatak(Free/Premium)

πŸ†Best for building white-label WordPress sites that are also fast.

Top 8 White Label WordPress Plugins for Custom Branding Needs - Crocoblock (5)

The White Label plugin is a solid solution for rebranding and customizing your WordPress dashboard,login screensand admin menus that are lightweight and easy to use. Most of the core features are available in the free version, so you can remove the mention of WordPress or any plugins and tailor the user experience to your client's brand.

Main features:

  • login page templates;
  • color schemes;
  • hide admin panel plugins;
  • select administrators who can bypass the rules;
  • add custom JS and CSS.

Price list: There is a free version with basic functions. White Label Pro costs $39 per year.


  • powerful features in the free version;
  • lightweight with very little memory.


  • there is no function to add new menu items.

The customer's last push(Free/Premium)

πŸ†Best for agencies who want to create a custom, easy-to-use dashboard for their clients.

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After installing and activating the plugin, you will be prompted to create a new oneUser role, "Customer", which will then be used to create a custom admin area. With Ultimate Client Dash, you can hide unnecessary menu items to focus on the essentials and customize branding, functionality, and design specifically for the client.

Main features:

  • create and customize menu widgets;
  • change the appearance of menu items;
  • leave messages and instructions for the customer;
  • create landing pages and soon;
  • customize the login page.

Price list: free version with basic functions. Most of the advanced features are available with a professional license for $25/year.


  • Lots of advanced features to create a customer-focused admin area at a reasonable price.


  • there is no option to rename existing menu labels.


πŸ†Best for free rebranding of your website interface and background.

Top 8 White Label WordPress Plugins for Custom Branding Needs - Crocoblock (7)

Branda is WPMUDEV's free white label plugin to replace or modify WordPress front and back branding elements such as login screen, admin bar, dashboard, footer, cookie notification and further. The plugin offers a wide range of customization options, including changing logos, typography, colors, and styles to match your brand identity.

Additionally, Branda allows you to create and manage custom email notifications and templates, giving you control over messages sent from your WordPress site for various events.

Main features:

  • possibility to activate/deactivate all functions as a module in one window;
  • customize email branding from your WordPress site;
  • allows the insertion of tracking codes anywhere on the page;
  • easy import and export of white label configurations.

Price list: free.


  • comprehensive tools for customizing front-end branding elements;
  • All functions are free.


  • does not include user role management.

Admin Menu Editor(Free/Premium)

πŸ†Best for reorganizing and optimizing the admin menu.

Top 8 White Label WordPress Plugins for Custom Branding Needs - Crocoblock (8)

Admin Menu Editor has over 400,000 active downloads at It offers a number of advanced features to streamline the admin menu in a simple and easy to use interface. With the drag and drop editor, you can reorder existing menu items, edit their labels and icons, hide unwanted widgets, and create new ones. The Pro version allows you to hide parts of the menu from user roles or a specific user and adds some additional customization features.

Main features:

  • drag and drop editor;
  • live view;
  • the possibility of adding links to external sources.

Price list: a free version is available.


  • friendly interface;
  • powerful free features to change the appearance of the admin area.


  • does not offer tools to customize the login page;
  • very few styling tools.

Frequent questions

What does white label in web design mean?

White labeling in web design refers to the process of customizing and rebranding a product to match the visual identity of a particular company or brand.

What do white label WordPress plugins do?

White Label WordPress plugins help create a personalized admin experience by rebranding and optimizing the backend admin area and login page.

What is the purpose of customizing the WordPress admin panel?

There are several purposes for customizing the WordPress admin panel, including improving usability, providing a personalized experience for site administrators, and establishing a brand identity for web developers.

How to choose private label supplements?

It's important to choose white-label plugins that offer free or trial versions, download them to your WordPress site, and test whether their basic features meet your needs, like hiding third-party products in the dashboard and tailoring the style to your brand preferences. Practical tests will also help uncover potential compatibility issues.

in summary

Using white-label WordPress plugins is essential to customize your backend admin area, ensure a great user experience, and establish a brand identity. Let's recall the advantages of the best white label solutions discussed above.

  • White Label CMSis a free and simple admin panel and login page customization solution.
  • The best boardit's best for creating branded dashboards with custom widgets.
  • Custom AG adminThe plugin offers most of the options to customize the appearance of the admin panel.
  • to administeris the best WordPress plugin for managing blogs and multi-author websites.
  • White Label WordPressplugin is the best solution if you focus on the speed of your website.
  • The customer's last pushIt is specially designed for agencies building WordPress websites with easy to use admin panels.
  • Sois the best free backend and frontend rebranding plugin.
  • Admin Menu Editoroffers powerful and easy features to reorganize and optimize the admin menu.
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